Together with Twitch, we’re making it possible for artists across all genres, at all moments of their careers, to harness the social power of live streaming to create more engagement with their recorded catalog.”Īt a time when in-person events are limited, artists will for the first time be able to establish a real-time connection with their existing fans on Amazon Music. More than 1,000 artists have already connected their Amazon Music accounts to Twitch, and this is just day one. “We’re providing artists with more tools to instantly engage with fans, and this new feature couldn’t arrive at a more crucial time in the industry. “The combination of live streaming, coupled with the on-demand playback of songs on Amazon Music is groundbreaking,” said Ryan Redington, Director, Amazon Music. Launching today on iOS and Android, artists across the globe will now be able to connect live with Amazon Music’s more than 55 million customers across all streaming tiers. Amazon Music and Twitch have partnered to announce the incorporation of Twitch’s live streaming functionality into the Amazon Music app, enabling fans to engage with artists in brand-new ways and move seamlessly between live streams and recorded music.
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