Optimizing your GMB profile for SEO purposes and user experience is an effective way to communicate that sense of trustworthiness people are always looking for local and not-so-local businesses. Publish high-quality pictures and replay to all the comments in the review section (yeah, even the bad ones). Once you have done this, it is your job to keep that profile up to date. Remove everything that is not useful and verify that all the information that appears is correct. It is important not to duplicate information, as Google penalizes companies where the same data appears several times. Therefore, it must be complete, including data such as address and phone number, business hours, and the corporate website. Remember that Google will find it easier to find your profile if it knows a lot about it. Register your business in Google’s business profile known as Google Business Profile (until recently called Google My Business). The Google My Business listing profile is a powerful tool to communicate with your audience and keep them up to date on the latest development of your business and locals. Big companies cannot enter this listing, so ranking higher on Google Maps can give you a big advantage over your local competitors. So, a local business can take advantage of this Google Maps listing since those results are exclusively for this type of business.
And taking into account that this is the device we use the most, if a company wants to take its search seriously, it cannot lose sight of the opportunity represented by moving up in the Google Maps ranking. But, this type of positioning is especially interesting for businesses with physical locations where possible customers can attend.įor example, when someone searches for a hotel, that person will add the city where they need it at the end of the search query: “Hotels in downtown New York”.Īnd precisely the importance of doing Search Engine Optimization on Google Maps is that: this is a way to get potential visibility for the brand.Īccording to a study, almost 70% of smartphone users use Google Maps more frequently. Local SEO is a way to position a website in the top positions of search engines.
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